Web Design For The Professional Magician Part I - Selecting The By J.L. Siefers, Fri Dec 9th
b>Selecting the Perfect Domain Name The first issue I have with magician web sites is the improperuse of domain names. Examine the following list of URLs andselect the most professional one: - www.freewebspace.com/users/losers/reallosers/Hire-me.html(Example 1)
- http://www.Kooool-Magic-2day4U2.tv/ (Example 2)
- http://www.WebToastyHosty.com/234asdkjfd/No-hire-me.html(Example 3)
- http://www.TikiMagic.com (Example 4)
Example 1
Unfortunately the first site is too common today. It is too longto be remembered. It is also too long to be accurately typed.Who knows what site your potential visitor may end up loadinginto their browser. More importantly it is unprofessional. Withthe low cost to register domain names and host web sites, thereis no longer any reason to use this type of web site as aprofessional magician. These URLs are usually found on business cards with perforationsaround the edges. If this applies to you, then please listen tothis simple advice. Please spend the small amount of money ittakes to look like a professional or don't pretend that you areone. Your potential clients are not impressed. They will nothire you. This advice applies to both the web sites and thebusiness cards. Let's review the pros and cons. www.freewebspace.com/users/losers/reallosers/Hire-me.html Pros Cons - It's free becauseyour visitors are bombarded with ads (Viva Cialis)
- It'sunprofessional. You look cheap because you are. Don't Be!
- It's too loooooooooooooooooooong.
- It too hard to typeout without mistkes.
- Too many limits on designs and scriptusage.
Example 2 The second example shows another trend. The good domains areoften taken. Magicians look to claim some Web real estate bygetting a domain name with cute names by substituting numbers ormisspellings to find a "suitable" domain name. The main issue isthat potential visitors may not remember your "cute" name andnever find your site. It is better than the first URL, but notmuch. This example shows another common strategy. Magicians will use aless common extension such as .org , .biz or .tv. It is mybelief that a weaker name with ".com" is better than a strongername without the ".com". Most people don't understand aboutdomain names. The general sentiment among your potential clientsis that .com appears more professional than .biz. www.Kooool-Magic-2day4U2.tv/ Pros - It's slightly better than the prior example
- Itcontains some keywords (mostly misspelled and numberized)
- It's your own domain name
Cons - Doesn't use.com
- Words are misspelled
- Numbers are substituted forwords
- It uses too many hyphens
- Too long
- More cutethan professional
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Example 3 The third example shows the use of a web host without a domainname. With your own host you will have maximum flexibility overweb design. The ability to use server side scripting anddatabases make this a good approach. The main problem is thatwithout the domain name it still looks unprofessional. Even withthe great looking web pages, it still appears to be DIY (do ityourself). A weak domain name is better than no domain name. www.WebToastyHosty.com/234asdkjfd/No-hire-me.html Pros - Full control over design
- Can use server sidescripting languages
- Can use databases to dynamically createweb pages
Cons - Lacks your own domain name
- Looksunprofessional
- Hard to remember
- No keywords in URL
- URL has no tie to your USP (unique selling proposition)
Example 4 The final example is the best of the lot. The domain name endsin .com. It also has the keyword 'magic' in it. It is reasonablyshort and memorable. It doesn't have any misspellings, hyphensor number4word substitutions. The "tiki" is part of themagician's character concept and is utilized in other marketingefforts. It helps differentiate him from other magicians. Theweb site is a retro sixties tiki lounge approach. Very uniqueand very cool. :) We will examine this site in more detail inlater articles dealing with effective web promotional strategies. www.TikiMagic.com Pros - Professional looking URL
- Domain name useskeywords
- Domain name uses USPs
- Easy to remember
- Fullcontrol over design
- Can use server side scripting languages
- Can use databases to dynamically create web pages and othergreat uses.
Cons - Requires more time to maintain
- Requires alittle money to register domain name
- Requires a little moremoney to host
Conclusion This concludes Part I of Web Design for Professional Magicians.If you have not already done so get your own domain name. SearchGoogle for many cheap places to do so. Email me if you arehaving trouble with your domain name or registering it. The keypoints for selecting domain names: - Try to get a .comdomain name.
- Keep it reasonably short and memorable.
- Avoid misspellings and word substitution (4 instead of for).
- Limit the use of hyphens.
- Try to incorporate your USPsand keywords in the name.
Copyright © 2005 J.L. Siefers, All rights reserved. About the author:J.L. Siefers has been performing great magic for years. He haswritten extensively on many topics in magic. He has shownhundreds of people how to successfully learn to do great magictricks. Want to learn to do magic? Click now to get your FREE magictricks! http://www.Learn-Great-Magic-Tricks.com Sign up for The Magic Way newsletter! It's FREE:http://www.learn-great-magic-tricks.com/magic-newsletter.html |